brand positioning

brand positioning   Dan brand positioning

Brand positioning can be defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors

Brand positioning is the sum of activities that position the brand in the mind of the customer in order to manipulate the mind set  คําไข :Brand Positioning ตําแหน งสินค า การตลาด ความรู อ างอิง นิยามธุรกิจ แหล งข อมูล : Philip Kotler Eighth Edition Marketing Management:

สภาพภูมิอากาศ Four elements make up a brand positioning statement To start, define who you will serve Then, define where you will play and Effective brand positioning happens when your brand is perceived favorably, valuable, and credible to the consumer The sum of those three