Product Life Cycle Management: Definition and Phases

product life cycle  The product life cycle is the progression of a product through 5 distinct stages—development, introduction, growth, maturity, and decline The concept was What is Product Life Cycle? The product life cycle is a tool used to determine the strategies that will be used at any stage in a product's development for

Product life cycle is the progression of an item through the four stages of its time on the market The four life cycle stages are: Product life cycle · Research and development product is not on the market yet; research and development and testing take place · Introduction product is

The product life cycle consists of the 5 phases an item goes through from its invention until it disappears from the market  As the father of marketing, Philip Kotler breaks the product life cycle into five distinct stages: product development, introduction,